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ALWAYS QUOTE THE MONTHLY PAYMENT
It is usually easier to sell your customer on an affordable fixed monthly payment of $1,500 per month, rather than asking for $75,000 cash. SAVE THE BEST FOR LAST If your customer balks as the payment you quote him, simply lengthen the lease term to lower the monthly payment or suggest a different lease plan. Leasing makes acquisition or equipment more affordable. RELATE THE COST OF SAVlNGS Point out to your customer that the lease payments are generally considered fully deductible as an operating expense from pre-tax dollars. IMPROVES CASH FLOW The new equipment your customer is acquiring usually generates income. The profits generated from the productivity of the new equipment will be greater than the lease payments. INCREASE THE SIZE OF YOUR SALES Northland will establish a lease line of credit higher than the initial purchase price. This allows you to build each sale to a higher ticket size. Your customer benefits by being able to acquire additional equipment for the small incremental increase in their monthly payment and no additional application requirement. REPEAT SALES Leasing helps your customer trade-up or easily add-on additional equipment. Furthermore, Northland can notify you 9, 6, or 3 months prior to the expiration of your customer's lease. Since they have become accustomed to making a monthly lease payment, this is usually a perfect time for you to go back to your customer and suggest new equipment that will meet their current needs. |
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